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PURINA® BETA® FIRST STEPS BREEDER CLUB Terms & Conditions

PURINA® BETA® FIRST STEPS BREEDER CLUB T&C’s

PURINA® BETA® First Steps Breeder Club Benefits*

  • Preferential prices and Next Day home delivery on BETA® Food
  • Discounted weaning food once registering a litter based on your breed of puppies
  • FREE puppy recommendation Packs for New Owners
  • Incentive for referring New Puppy Owners
  • Incentive for referring New Breeders
  • Dedicated breeder team and technical helpline
  • Exclusive content and support via our ECRM programme

What we ask of you*

  • You live in the UK (or the Channel Islands)
  • You have your own registered Kennel Club Affix
  • Purchase 1 Large Bag of BETA® (14kg+ Medium/ Large breed or 4 x 2kg Small breed) on sign up to activate your account.
  • Purchase 1 Large Bag of BETA® (14kg+ Medium/ Large breed or 4 x 2kg Small breed) every 3 months to keep your account active.
  • You agree to give puppy recommendation packs to all New Puppy Owners and provide us with their email addresses so they can join our referral programme

Click here to see full terms and conditions for the BETA® First Steps Breeder Club


BETA® First Steps Breeder Club

Terms and Conditions

March 2020

Thank you for applying to be a member of the BETA® First Steps Breeder Club!

Please read the Terms and Conditions below carefully, since applying to be a Member of the BETA® First Steps Breeder Club constitutes your acceptance of these Terms and Conditions.

Who can become a Member?

Any breeder who satisfies the following criteria can apply to be a Member:

  • You must own one or more brood bitches or stud dogs.
  • Your delivery address must be in the UK (including ROI or the Channel Islands).
  • You must be registered with The Kennel Club i.e. have your own registered Kennel Club Affix or Prefix/registration number.
  • You must purchase 1 large bag of BETA® Dog Food upon signing up to the First Steps Breeder Club (Large Bag = min 14kg for medium/large dogs, and 4 x 2kg for small dogs).

All applications will be considered on an individual basis and Nestlé Purina reserves the right to refuse or approve applications at their discretion. The decision of Nestlé Purina is final and no correspondence will be entered into.

What do we expect from Members?

Breeders agree to follow these simple rules throughout their First Steps Breeder Club Membership:

  • You must own one or more brood bitches or stud dogs and maintain your registration with the Kennel Club throughout your Membership.
  • You must not breed from a brood bitch if the litter would be born before the brood bitch is 12 months old, or after she is 8 years old.
  • You must not register more than 1 litter per brood bitch per 12 month period.
  • You must sell puppies directly to new owners and not through a third party or broker.
  • You must place a minimum order of 1 Large bag of BETA® Dog Food every 3 months to keep the account active(Large Bag = min of 14kg for medium and large dogs, and 4 x 2kg for small dogs). If your account becomes inactive, you will lose your First Steps Breeder Club benefits.
  • You must give puppy recommendation packs to all New Puppy Owners and invite them to join our referral programme by providing their email address to us. (see details below).
  • Your membership number, breeder bag purchases and other First Steps Breeder Club benefits are for private use only and bags must not be re-sold to any third party.

Terms & conditions for Membership benefits

Members of the BETA® First Steps Breeder Club are eligible for membership benefits, as advertised on the BETA® First Steps Breeder Club portal from time to time.

These benefits are subject to the terms and conditions set out below:

· General

o Benefits are available to registered & active members of the First Steps Breeder Club only.

o Delivery to addresses in the UK (including ROI or the Channel Islands) only.

o No cash alternative.

o Non-transferable.

o While stocks last.

o Nestlé Purina cannot be held responsible for non-receipt of packs or products due to technical problems, network difficulties or loss, damage or delay during delivery.

o Any packs or products returned to sender or undelivered will be deemed unwanted.

o Nestlé Purina reserves the right at its sole discretion to decline, suspend or terminate benefits for any Member it believes isattempting to circumvent these terms and conditions (including by sharing membership numbers or bag purchases, setting up multiple accounts, using multiple identities or false or multiple registrations of the same breeder or dogs).

· Activation of your account

o You must purchase 1 Large Bag of BETA® (Large bag = min of 14kg Medium/ Large breed or 4 X 2kg Small breed) on registration in order to activate your account.

· Next day delivery on BETA® Food:

o Next day delivery subject to delivery slot availability and delivery postal code address

· Free puppy recommendation packs for new owners:

o One Puppy Pack per puppy in the litter, per registered brood bitch per each 12 month period. Limited to:

i. Small Dogs – Maximum of 8 puppies per litter

ii. Medium Dogs –Maximum of 10 puppies per litter

iii. Large & Giant Dogs – Maximum of 14 puppies per litter

o Once your account is activated, you will become eligible to order your FREE puppy packs. You will be sent an email with a link and full instructions on how to order your Puppy Packs

o Puppy Packs must be given to New Puppy Owners free of charge upon inviting New Puppy Owners to join our BETA® referral programme (see below). New Puppy Packs can only be issued on confirmation that previous Puppy Packs were given to New Puppy Owners in compliance with the foregoing.

· Incentives for referring New Puppy Owners

o You will receive a £3 voucher for each New Puppy Owner referral who goes on to purchase any 1 bag of BETA® via our purina.shop.co.uk within 6 months of you submitting their contact details to the Purina BETA® First Steps Breeder Club Web Portal.

o New Puppy Owner must use the unique Breeder referral code that will be sent to them by email, in order for the voucher to be linked back to your account.

o If the New Puppy Owner has already purchased BETA® via our purina.shop.co.uk portal within the 6 month period prior to the date of your referral, then you will not receive a voucher.

o You must only refer New Puppy Owners who have purchased a puppy directly from you. We will not discuss with you the account details, purchase history or other information relating to New Puppy Owners.

o Before referring a New Puppy Owner Purina, you must ensure you have obtained their express consent to passing their contact details (email address) toNestlé Purina for the purpose of sending this type of marketing communication.

o The £3 voucher will be credited directly to your account

o It may take up to 3 weeks for the referral voucher to be credited to your account, following purchase by the New Puppy Owner.

o The £3 voucher will expire within 12 months of issue and can only be redeemed against paid for purchases of BETA® Dog Food. Referral vouchers cannot be used in conjunction with any other voucher, offer or promotion.

o You can earn referral vouchers up to a maximum value of £500 per calendar year.

o If you do not comply with these terms and conditions, you could lose your referral vouchers and you may be excluded from participating in the referral programme in future.

· Incentives for referring New Breeders

o You will receive a £5 voucher for each New Breeder referral who goes on to purchase any 1 bag of BETA® viahttps://betabreeders.purina.co.uk/ within 6 months of you submitting their contact details to the Purina BETA® First Steps Breeder Club Web Portal.

o Breeders must use the unique Breeder referral code that will be sent to them by email, in order for the voucher to be linked back to your account.

o If the New Breeder has already purchased BETA® via ourhttps://betabreeders.purina.co.uk/ portal within the 6 month period prior to the date of your referral, then you will not receive a voucher.

o Before referring a New Breeder to Purina, you must ensure you have obtained their express consent to passing their contact details (email address) toNestlé Purina for the purpose of sending this type of marketing communication.

o The £5 voucher will be credited directly to your account

o It may take up to 3 weeks for the referral voucher to be credited to your account, following purchase by the New Breeder.

o The £5 voucher will expire within 12 months of issue and can only be redeemed against paid for purchases of BETA® Dog Food. Referral vouchers cannot be used in conjunction with any other voucher, offer or promotion.

o You can earn referral vouchers up to a maximum value of £500 per calendar year.

o If you do not comply with these terms and conditions, you could lose your referral vouchers and you may be excluded from participating in the referral programme in future.

Nestlé Purina take your privacy very seriously

  • Unless you opt in to be added to a database to receive marketing communications from Nestlé Purina and/or Nestlé and its associated entities, we will only use your personal data (contact name & email address) in order to administer the BETA® First Steps Breeder Club as described in these terms and conditions. Please see our Privacy Policy (www.purina.co.uk/privacy and Cookie Policy [TBC] for more details.

Termination of Membership

  • Membership of the BETA® First Steps Breeder Club is voluntary.You can resign your Membership at any time by logging into your account and contacting our Customer Service Team.
  • Nestlé Purina may decline,suspend or terminate your Membership at any time and without prior notice if you fail to comply with these Terms and Conditions or do anything contrary to the interests of Nestlé Purina or which could bring Nestlé Purina, Nestlé or the BETA® First Steps Breeder Club into disrepute. The decision of Nestlé Purina is final and no correspondence will be entered into.

Nestlé Purina reserve the right to withdraw from, terminate, re-organise, change or restructure the BETA® First Steps Breeder Club or the benefits offered or to make any change to these terms & conditions at any time and without prior notice. Please refer to this page from time to time to review the up-to-date terms and conditions and any new information.